Cookie Policy
This Cookie Policy explains how our gaming platform uses cookies and similar tracking technologies to enhance your gaming experience, protect your account security, and provide personalised services in compliance with United Kingdom data protection and gambling regulations. By accessing and using our website, you consent to the use of cookies as described in this policy. Last updated: January 18, 2026.
1. What Are Cookies and Similar Technologies
Cookies are small text files stored on your device when you visit our website. They contain information about your browsing habits, preferences, and account details. Similar tracking technologies include web beacons, pixel tags, local storage, and session storage. These technologies allow us to recognise you when you return to our platform, remember your gaming preferences, and understand how you interact with our games and betting options. In the context of online gaming, these tools are essential for maintaining secure sessions, preventing fraud, and ensuring compliance with UK Gambling Commission regulations.
2. Types of Cookies We Use
Our platform utilises four main categories of cookies, each serving specific purposes in accordance with UK data protection standards and gambling industry best practices:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential/Necessary Cookies | Enable basic functionality, secure login, account verification, session management, fraud prevention, and compliance with UK Gambling Commission rules | Session or 12 months |
| Functional Cookies | Remember your gaming preferences, language settings, display options, favourite games, and betting limits you have set | 6-24 months |
| Analytical Cookies | Track website performance, user behaviour patterns, game popularity, technical issues, and help us optimise the gaming experience | 12-24 months |
| Marketing/Advertising Cookies | Deliver personalised promotions, track campaign effectiveness, show relevant offers, and measure conversion rates for responsible gaming purposes | 3-12 months |
3. Essential and Security Cookies
Essential cookies are mandatory for operating our gaming platform safely and securely. These cookies authenticate your identity when you log in, protect against unauthorised access, and prevent account takeovers. They maintain your secure gaming session, ensuring that your personal and financial information remains protected. Under UK Gambling Commission guidelines, we must use these cookies to verify your age, identity, and eligibility to gamble. Additionally, they help us detect suspicious activities, prevent bonus abuse, and comply with anti-money laundering regulations. You cannot disable essential cookies without compromising your account security and access to our services.
4. Functional and Preference Cookies
Functional cookies enhance your personalised gaming experience by remembering your individual choices and settings. They store information about your preferred games, betting limits, self-exclusion preferences, and notification settings. When you set a deposit limit or choose to exclude yourself from marketing communications, these cookies ensure your preferences are maintained across sessions. They also remember your chosen currency, language preference, and accessibility settings. Functional cookies do not track your behaviour across other websites and are essential for creating a seamless, customised gaming environment that respects your personal preferences and responsible gambling choices.
5. Analytical and Performance Cookies
Analytical cookies help us understand how players interact with our platform, which games are most popular, and where technical improvements are needed. We use tools like Google Analytics and similar services to collect anonymised data about page load times, user flow, device types, and geographic locations. This information allows us to identify technical problems, optimise game loading speeds, and enhance overall website performance. Unlike marketing cookies, analytical cookies do not identify you personally. The data collected helps us make informed decisions about game selection, user interface design, and customer support improvements, ultimately creating a better gaming experience for all users while maintaining compliance with UK privacy standards.
6. Marketing and Promotional Cookies
Marketing cookies enable us to deliver relevant promotions, welcome bonuses, and special offers tailored to your gaming interests. These cookies track which promotional campaigns you have seen and interacted with, allowing us to measure campaign effectiveness and avoid showing you irrelevant offers. They may be shared with advertising partners to display our promotions on other websites you visit. However, in accordance with UK Gambling Commission responsible gaming requirements, we ensure that marketing cookies respect your communication preferences and exclusion choices. If you have opted out of promotional communications or self-excluded from gambling, these cookies will not be used to target you with marketing messages. You can withdraw consent for marketing cookies at any time through your account settings.
7. Managing Your Cookie Preferences
You have the right to control which cookies are stored on your device. When you first visit our platform, we present you with a cookie consent banner allowing you to accept all cookies, reject non-essential cookies, or access detailed cookie settings. You can modify your preferences at any time through the Cookie Settings option in your account dashboard or by clicking the cookie preference link in our website footer. If you change your mind after providing consent, simply return to these settings and select your new preferences. Please note that disabling essential cookies will limit your ability to access your gaming account and may prevent you from using our services. Changes to your cookie preferences apply to future visits; previously stored cookies may remain until their natural expiration date.
8. Managing Cookies Through Your Browser
Most web browsers allow you to control cookies through their settings. Here is how to manage cookies in popular UK browsers:
- Google Chrome: Go to Settings, select Privacy and Security, then Cookies and other site data. You can block all cookies, block third-party cookies, or create exceptions for specific websites.
- Mozilla Firefox: Navigate to Settings, choose Privacy & Security, and adjust cookie settings under the Cookies and Site Data section. You can clear existing cookies and set preferences for future visits.
- Microsoft Edge: Open Settings, select Privacy, search, and services, then manage Cookies and site permissions to control how cookies are handled.
- Apple Safari: Go to Preferences, select Privacy, and adjust your cookie and website data settings according to your preferences.
- Opera: Access Settings, then Privacy, and configure cookie handling under the Cookie settings option.
Please note that blocking all cookies may prevent our platform from functioning correctly, particularly essential security features.
9. Third-Party Cookies and External Services
Our platform integrates with third-party services that may place their own cookies on your device. These include payment processors, game providers, customer support tools, and analytics platforms. We carefully select these partners to ensure they comply with UK GDPR and data protection standards. Payment processors require cookies to securely handle transactions and prevent fraud. Game developers may use cookies to track gameplay data and provide seamless gaming experiences across their titles. External analytics services help us understand platform performance. We provide links to our partners’ privacy policies so you can understand how they use your data. While we endeavour to ensure all third parties respect your privacy, we recommend reviewing their policies independently. You can control third-party cookies through your browser settings by opting to block third-party cookies specifically.
10. Your Rights and Contact Information
Under UK GDPR and the Privacy and Electronic Communications Regulations (PECR), you have the right to access, modify, or delete information collected through cookies. You have the right to withdraw consent for non-essential cookies at any time without penalty. If you believe your data has been misused or you have concerns about our cookie practices, you may lodge a complaint with the Information Commissioner’s Office (ICO). For questions about this Cookie Policy, cookie usage on our platform, or to exercise your data rights, please contact our Data Protection Officer through our website contact form or email address. We aim to respond to all queries within fourteen days. This policy complies with UK Gambling Commission licensing requirements and demonstrates our commitment to transparency, user privacy, and responsible gaming practices. We review this policy regularly and will notify users of significant changes through email or prominent website announcements.